During one week, 29 August - 3 September 2011, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by can watch as clothes are hung on a washing line, only to be soiled. People can control in real time a specially programmed industrial robot loaded with ketchup, drinking chocolate and lingonberry jam. With designer garments as targets, the challenge is to hit them as they swish in front of the robot at Stockholm Central Station. It’s easy: aim, stain and win. The stained garments are sent by post to the winners, after being washed on-site with regular Ariel Actilift.
CLIENT: Procter & Gamble Nordic
AD AGENCY: Saatchi & Saatchi Stockholm